The agritech company Graze It has now formally launched its operations in the UAE and Saudi Arabia. The company uses controlled environment agriculture (CEA), which allows for water usage that is 95% lower than conventional agriculture, to directly generate sustainable animal feed at the consumer’s location in an effort to address a significant food security concern in the Middle East.
By growing the livestock feed on-site for customers, the firm cuts out the costly logistics and transportation costs associated with the imported feed. Additionally, it provides “feed as a service” via a subscription approach, carrying full production responsibility. This tactic protects the consumer from the effects of excessive market volatility by allowing the client to guarantee stable quality, volume, and competitive price over an extended period of time.
Fresh, organic, pesticide-free feed is less expensive to produce and is also simpler to digest. By emphasising the entire production cycle from seeds to cattle eating and digestion, Graze It has chosen a holistic approach. The business is introducing a smart agri-solution that reduces the overall carbon emissions that can be accounted for each litre of milk produced by more than 35%.
Graze-it has created a patented “smart data” platform supported by artificial intelligence to optimise the productivity of the assets and adjust the nutrition mix according to the needs of the customer in order to guarantee consistent production, quality, and scale.
“We believe in a different way to preserve our planet from the devastating carbon footprint impact of the meat and dairy industry. Changing human consumption behaviour is necessary, but it will take a while. We’d rather focus on a disruptive change at the top of the value chain that has the highest potential of considerably diminishing carbon emissions,” said Alexandre Skander Allegue, founder and CEO of Graze it, in a statement.
