Saudia Partners with Mastercard to Feature ‘Her Voice’ Podcast on In-Flight Entertainment

The national airline of Saudi Arabia, Saudia, has teamed up with Mastercard to present the third season of the award-winning podcast series “Her Voice” on its in-flight entertainment system, and beyond. This collaboration aims to inspire and empower passengers by sharing the stories of pioneering Saudi women.

This season, Saudia and Mastercard have partnered with Blossom Accelerator, the first tech-inclusion and female-focused accelerator in Saudi Arabia, to host workshops in Jeddah, Riyadh, and Khobar. The workshops will provide female entrepreneurs, aspiring leaders, and small business owners valuable networking and learning opportunities.

Saudia’s inclusion of the “Her Voice” podcast on its flights aligns with its commitment to promoting women’s professional growth, a focus also evident in Mastercard’s ongoing efforts to amplify the narratives of Saudi women as part of the Kingdom’s Vision 2030 transformation.

“Saudia has been a pioneer in supporting women’s professional growth. By including ‘Her Voice’ on our in-flight entertainment system, we continue to champion women’s stories while enhancing our guests’ experience,” said Essam Akhonbay, Vice President of Marketing at Saudia.

The new season of “Her Voice,” premiering on August 27, will cover diverse topics such as culinary arts, entertainment, sports, tech, e-gaming, sustainability, and travel, all narrated by leading Saudi women.

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