Phygrid Partners with VoiceComm, Microsoft to Revolutionize U.S. Retail with Digital Solutions
UAE-based retail digitalisation company Phygrid has announced a strategic partnership with VoiceComm, a major distributor of mobile device accessories, and Microsoft.
The collaboration aims to bring advanced retail technology solutions to over 52,000 U.S. retail locations. It will combine AI-driven innovation with Microsoft’s Azure cloud infrastructure to enhance customer experiences and retailer operations.
The initiative, leveraging Phygrid’s Store Digitalisation Standard, focuses on introducing cutting-edge tools like endless aisle technology, virtual queueing, and deep analytics. These solutions align with modern consumer demands for convenience, seamless online-offline integration, and faster service. The partnership embodies the ethos of “saving the day for customers, saving the sale for the retailer.”
The UAE has long been a pioneer in retail innovation, deploying interactive kiosks, AI-powered customer service, and smart fitting rooms. This partnership represents an effort to bring such advancements to the U.S., helping retailers adapt to evolving consumer expectations and increasing competition.
“Thanks to our Microsoft Azure technology collaboration, our technology has transformed retail operations across the globe. We’re excited to now team up with VoiceComm to bring our solutions to the U.S. market,” said Andreas Hassellöf, CEO of Phygrid.
As Phygrid expands globally, it continues to strengthen its presence in the UAE, aligning with the region’s smart city vision. Retailers in the U.S. interested in these transformative solutions are encouraged to connect with VoiceComm or Microsoft for a personalised digitalisation strategy.
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