Digital payments app PhonePe, on Wednesday, unveiled Indus Appstore at Bharat Mandapam in New Delhi, in order to create a more competitive and localized mobile app store ecosystem in India.
The company said Indus Appstore is a native Android-based mobile app store that caters to the geographic and cultural demands of Indian consumers. With a diverse range of categories, it aims to provide consumers with a localized, contextual, and personalized experience, added the firm.
PhonePe also said Indus Appstore enables Indian users to download over 2 lakh mobile apps and games from 45 categories, while users will also be able to discover these apps in 12 Indian languages, providing 95% of Indians’ linguistic choices.
A week ago, Indian rival Paytm assured its customers online of proving zero disruptions in merchants’ settlements and minimal through a new partnership with Axis Bank.
The mobile payments firm said Indus game creators can use any third-party payment mechanism for in-app billing, and they will not be charged a commission if they choose one. The company also said its new app store will also offer in-app pricing and catalog options, while to speed up developer registrations, Indus will waive listing fees for one year.
Bengaluru, Karnataka-based PhonePe Group is a fintech company founded in August 2016, which offers services like making online money transfers through its payments platform, while also offering services such as insurance, investment options, recharge of subscription plans, and more.
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