Kuwait-based telecommunications company Ooredoo has announced a strategic partnership with retail company, Landmark Group, integrating popular brands like Centrepoint, Max, and Home Centre into its Nojoom Rewards programme.
This collaboration unveiled during a ceremony featuring Ooredoo’s Chief Commercial Officer Tapan Tripathi and Landmark Group’s Shabbir Fakhruddin, enhances the Nojoom programme’s offerings.
The partnership introduces an “Earn-And-Burn” mechanism, allowing Nojoom members to convert points into Shukran points and redeem them at Landmark outlets. In contrast, Shukran members can exchange their points for Nojoom points, which are usable across Ooredoo’s partner network.
Ooredoo Kuwait’s Nojoom programme, already awarded the “Best Loyalty and Rewards Programme in the Middle East,” now includes sectors like fashion, electronics, and essential services. The expansion reflects Ooredoo’s commitment to providing value beyond telecommunications, enhancing customer experience through diverse rewards.
“This strategic alliance with Landmark Group exemplifies our dedication to innovation and customer satisfaction,” said Mr. Bilal Agha, Senior Director of paid Marketing at Ooredoo Kuwait. “It truly marks a significant milestone which underscores our commitment to continuously enhancing the value we offer our customers, by continually expanding Ooredoo’s Nojoom loyalty programme,” he added.
Ooredoo Kuwait’s focus on incorporating local businesses into the Nojoom programme demonstrates its commitment to supporting the national economy and local SMEs. The company’s continuous efforts to innovate and expand its customer-centric initiatives underline its dedication to delivering exceptional value and enriching customer experiences.
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