Mars and Microsoft Corp announced that the companies will work together to accelerate Mars’s digital transformation.
The digital infrastructure provided by Microsoft will help Mars with the business insights needed to accelerate growth, speed, sustainability, resiliency, profitability, and most importantly, develop trust with customers and consumers by offering more responsible, transparent and compelling experience
The chief digital officer of Mars, Sandeep Dadlani said:
“Our relationship with Microsoft is helping transform how data and technology are used to continue ensuring compliant customer solutions and build trusted brand and consumer experiences.
He also added this relationship between the consumer and brands will change that delivers hyper- relevant consumer experiences that include content and media and also will fulfill the needs and expectations across the customers journey.
After evaluating the platforms on the market, Mars choose Microsoft to be its primary platform because of its extremely good portfolio of features talent availability, engineering partner ecosystem, security and similar cultural values and principles and focus on data privacy.
The executive vice president of Microsoft’s Worldwide Commercial Business Judson Althoff said:
“Through our expanded relationship, we’re harnessing the expertise and insights Mars has gained from more than a century of producing some of the world’s most loved brands to create a layer of intelligence that will drive reimagined experiences for Associates and consumers,”
He also added Both the companies together will create a foundation for Artificial Intelligence, cloud and data which will allow Mars to grow faster and transform how work will get done.
About Mars
Mars is an American multinational company which manufactures pet food and food products and a provider of animal care services, Mars employs around 133,000 associates with $40 billion in annual sales.
