Luxury car maker Mercedes-Benz Cars Middle East appointed insider Michael Stroband as its new Chief Executive Officer succeeding Martin Schulz, on Wednesday.
The firm said Stroband will lead the expansion of Mercedes-Benz General Distributor Network in Latin America and Southeast Asia for the Commercial Van segment, as well as focus on enhancing customer experience and targeting profitable growth.
The firm is aiming to drive change in electric mobility, vehicle software and digitalization, and the newly named CEO will oversee and expand digitalization across the business, maintain success in the high-end luxury vehicle segment and build the core vehicle portfolio.
Stroband served various leadership roles in Mercedes-Benz and Daimler Trucks in various regions since 2011, where he has about 15 years of experience across the chain of businesses including retail, marketing and sales, supply chain, and production. Prior to this position, he was responsible for Product and Sales Management for Mercedes-Benz Cars in Germany.
Schulz held the position of CEO since February 2021 and has led Mercedes-Benz Cars Middle East and the General Distributor Network across the Middle East, Central Europe and Africa.
“I look forward to working alongside the Middle East team and our General Distributor Network to successfully drive the Mercedes-Benz strategy forward, while pushing digitalization to deliver an exceptional and unified customer experience both online and offline,” said Stroband, Executive Chief of Mercedes-Benz Cars Middle East.
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