Advertising technology platform IQM, on Tuesday, appointed Kris Qiu, who is the chief operating officer of the company to take over as chief executive, effective January 1.
Bhargav Patel, former CEO, who led the company for almost a decade will join IQM’s board as a non-executive chairman. Before which, Patel co-founded Genuin, a social networking software firm.
IQM said Qiu, as chief operating officer played a pivotal role in the strategic direction, operational excellence, and product development of the company and its growth in the political space.
Qiu, along with Patel founded IQM Corp in 2014. Patel said, “Kris is the right leader for IQM, and I am confident his experience, vision, and quest for operational excellence will continue to drive IQM’s growth and success in new and highly regulated verticals.”
“I am excited to continue to build great products that drive results for our clients and continue to scale the organization with our smart, talented, and dedicated teams,” said Qiu, the newly appointed CEO.
IQM is a media buying platform that licenses advertisers in the most regulated verticals to use and enhance their data to make better ad-buying decisions.
The platform allows advertisers to construct precise audience segments that align consistently with their desired target audience base, using their own data, top-tier third-party data sources, and IQM’s proprietary AI-driven audience intelligence engine.
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