Private life insurance company HDFC Life partnered with Gujarat Giants on Thursday, for women’s cricket season, with an aim to encourage women to financially plan for their ambitions while safeguarding the future of their loved ones.
Women who are economically empowered have more access to the labor market and can voice their opinions in domestic and international institutions about financial matters.
Based on statistics conducted by HDFC Life, around 48% of women worldwide were employed in the labour market in 2018. Additionally, 58% of women globally possess a savings bank account or have access to financial services.
The real-life narratives of some of India’s most popular female cricket players are included in this campaign, said the company and continued, the campaign also includes a number of endearing digital films that emphasize the need for financial readiness through their motivational stories.
“We are delighted to welcome HDFC Life as our official partner for Gujarat Giants, this partnership is forged to drive the importance of life insurance and financial planning among women, at large,” said Sanjay Adesara, Chief Business Officer of Adani Sportsline.
Headquartered in Mumbai, Maharashtra, HDFC Life offers individual and group insurance solutions.
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