Utility services in the Northern Emirates Etihad Water and Electricity (EtihadWE), has introduced its new corporate and brand identity during a ceremony held at the Etihad Golf Championship.
The unveiling event showcased the company’s refreshed logo, featuring blue and orange hues that symbolise the fluidity and dynamism of its services. The rebranding aligns with EtihadWE’s vision of providing high-quality utility solutions while fostering industrial growth and supporting the UAE’s sustainable development goals.
The new identity underscores the company’s dedication to operational excellence and enhancing the customer experience. Founded over 50 years ago, EtihadWE has played a pivotal role in the UAE’s energy and water sector, catering to the growing demands of the Northern Emirates.
The company has also made significant strides in Emiratisation, with UAE nationals comprising 80% of its workforce and 70% of leadership roles. Women represent 56% of the company’s employees, reinforcing its commitment to diversity and inclusion.
The ceremony concluded with a drone show at Al Zorah Golf Club, visually narrating the company’s evolution. EtihadWE also honoured key strategic partners, including Ajman’s Department of Tourism Development, Ras Al Khaimah International Airport, and Sharjah Civil Defence Authority, for their contributions to the event’s success.
To read more on Energy, head to the link.
