Edenred UAE Leads Payroll Market with C3Pay Serving 2.5 Million Workers
Managing Director Claudio Di Zanni Spearheads Financial Inclusion for Underbanked Employees
Edenred UAE now serves 15,000 corporate clients and 2.5 million C3Pay cardholders through its WPS-compliant salary platform. The company partners with 10 banks and 20 financial institutions to deliver financial inclusion.
Edenred UAE strengthens its market-leading position in payroll card solutions under newly appointed Managing Director Claudio Di Zanni. Moreover, the company serves over 15,000 corporate clients and 2.5 million cardholders through its C3Pay salary platform. Edenred partners with more than 10 banks and 20 financial institutions across the Emirates.
As the first company authorised by the UAE Central Bank to process WPS salaries, Edenred pioneered financial inclusion. Furthermore, the platform ensures that access to financial services is a guaranteed outcome of receiving wages. Consequently, workers gain secure, transparent tools to manage their money with dignity.
Trusted by large enterprises and a growing base of SMEs, Edenred drives adoption in the manufacturing, construction, and facility management sectors. Meanwhile, its C3Pay cards, powered by RAKBANK and Mastercard, function globally for seamless transactions. Notably, unmatched on-site training at worker accommodations enables efficient onboarding for thousands of employees simultaneously.
Claudio Di Zanni, Managing Director of Edenred Middle East, emphasised the company’s benchmark status for payroll and financial access. He stated that Edenred’s ambition involves deepening client trust, scaling end-user services, and ensuring full regulatory compliance. Subsequently, the platform will shape the next phase of the region’s salary card ecosystem development.
Di Zanni added that Edenred provides workers previously excluded from finance with secure management tools. Therefore, the company contributes meaningfully to the UAE’s workforce financial infrastructure. Meanwhile, the platform’s proven model combines unmatched reach with an expanding client base for sustained growth.
Edenred UAE remains the reference standard in payroll solutions whilst scaling high-impact services and deepening banking partnerships. Furthermore, strengthened leadership positions the company for platform excellence as the backbone of the UAE workforce’s financial access. Consequently, innovation and compliance drive the next chapter of market leadership.
The company connects more than 60 million users and 2 million partner merchants across 45 countries. Additionally, Edenred offers digital services for food, engagement, mobility, and corporate payments globally. Moreover, the Group managed close to €45 billion in business volume during 2024.
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