Real estate administration solutions provider Crestbridge Bahrain rebranded the company’s name to Yasira, with an objective to accelerate growth and renewal of its corporate vision, on Monday.
The company said rebranding reflects a strategic initiative to better serve distinctive needs of its clients in Bahrain, Saudi Arabia and the broader Gulf Cooperation Council (GCC) region.
Paul Perris, chief executive officer of Yasira stated, “This milestone rebranding initiative ushers in a new era of bespoke administrative solutions that maximise operational efficiency and enhance financial performance for our clients in Bahrain, Saudi Arabia and across the broader GCC.”
The Bahrain-based company said it administers funds and structures totalling more than $7 billion in assets. Yasira was founded, having inspired by Asir province in Saudi Arabia, home to some of the most difficult environments and highest peaks in the region, said the firm.
Yasira is a leading administrative solutions provider for private capital structures in the Middle East committed to guiding our clients through the complexities of fund and corporate administration to reach maximum efficiency, the company added.
The firm said by continuing to leverage Yasira’s expertise in tailored accounting and reporting services Yasira will enable them to sustain their success in the aircraft leasing sector, also exploring opportunities for further innovations and enhancements that could further streamline operations and reinforce their position as an industry leader.
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