BENEFIT Partners with Zphin to Launch Bahrain’s First Consumer Lending and Insurance Marketplace
Fintech Firm BENEFIT, has partnered with Zphin, the technology arm of PB Fintech Limited, to launch Bahrain’s first-ever Consumer Lending and Insurance Marketplace. Integrated into the BenefitPay super app, the platform aims to enhance financial access nationwide by leveraging open banking infrastructure and creating a dynamic open finance ecosystem.
This marketplace will enable credit providers to reach Bahrain’s entire bankable population while extending financial services to the unbanked and underbanked. Consumers will have easier access to credit through new-age underwriting methods, moving beyond traditional credit evaluation.
The collaboration between BENEFIT, Zphin, and Atyaf eSolutions combines global digital financial expertise with local market knowledge. They aim to provide Bahraini consumers with personalised, pre-qualified financial options through a user-friendly platform, enabling quicker and more informed financial decisions.
“We are proud to have joined forces with Zphin and Atyaf eSolutions to launch this cutting-edge platform, which will redefine the way financial products are accessed and utilised in Bahrain,” said Yousif Anlnefaie, Deputy Chief Executive of BENEFIT.
The launch marks another step in Bahrain’s digital transformation efforts. BENEFIT’s ongoing initiatives reflect its dedication to driving innovation in financial services, positioning the Kingdom as a digital finance hub for the Middle East, in line with Bahrain’s Vision 2050.
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