Banque Saudi Fransi and Mastercard have rolled out the world’s first Priceless Mastercard Credit Card for their ultra-high-net-worth (UHNW) customers.
BSF launched the elite Priceless Card during a private customer event hosted at Al Ula UNESCO World Heritage Site earlier this year. It is part of Mastercard’s two-year old “Start Something Priceless” campaign, which encourages people to take the first step in following their dreams.
It will give cardholders the opportunity to experience the world’s most prestigious music, sporting and entertainment events. The card will also allow them to meet celebrities and enjoy a host of travel and lifestyle privileges, the company said earlier this week.
Rayan Fayez, managing director and chief executive, BSF, said: “BSF will be the first bank globally to roll out this exclusive offering. It provides unique and tailor-made privileges to our elite clientele. The Priceless card delivers on our mission to become the most modern, innovative and experience-focused bank in the region.”
