Consumer technology holding group Astra Tech said it will partner with Ant Group, one of the world’s largest digital payment platforms on Monday. This collaboration is aimed to witness the integration of global cross-border digital payment system Alipay+ through the PayBy, one of the leading contactless and cashless mobile payment provider in UAE.
Astra Tech said the integration will commence in early September, aiming to enable over 1.4 billion wallet users to conduct transactions effortlessly, directly from their home e-wallets while visiting the UAE, devoid of any currency conversion.
The company is among the first regional partners to launch Alipay+ solutions, adding to the company’s portfolio of ground-breaking fintech offerings on its Payby and Botim platforms. The collaboration with Ant Group will initially see PayBy’s merchant network capable of accepting payments from six Alipay+ partner e-wallets.
The objective of the collaboration is to revolutionize the retail landscape in the UAE, and facilitate settlement processes, mobile-based transactions through Alipay+, either through physical stores or online platforms.
Abdallah Abu Sheikh, Astra Tech’s co-founder and CEO of Botim said, “Our milestone collaboration with Alipay+ aligns perfectly with the UAE’s commitment to enhancing the payment ecosystem and fostering a commerce-friendly environment.”
“Equally, expanding our fintech services internationally is a testament to our dedication to enabling effortless accessibility of payment solutions on a global scale,” he added.
The Dubai-based firm said Alipay+ and PayBy will expand collaboration for online services and merchant digitization efforts, including the introduction of mini-programs for merchants that could further enhance their engagement with customers from Asia and Europe.
Astra Tech added that simplification remains at the core of this partnership, represented by a streamlined documentation process based on a merchant’s determined risk profile.
