Alpha Vector is looking forward to sell its bikes in overseas market with e-bicycle segment by 2025. Alpha Vector entered the e-bicycle segment in the last week in the country with its Meraki brand launch. In India, e-bicycle segment accounts only 2-3 percent of its total bicycle market. According to Alpha Vector, both domestic and overseas market provides good opportunities for the players in segment.
Meraki will be available through company’s retails network over 700 stores in across 350 cities for Rs.29, 999. It will also be available online via company website.
“We call the brand Ninety One, which is also India’s international calling code. We have the capability and competence to deliver a product of global appeal. Therefore, we are definitely looking for its exports in the near future,” said Vishal Chopra, co-founder, Alpha Vector.
He also said that Meraki is looking at Middle East and Europe for its exports as these geographical customers are willingness to spend and also wants to try new products. He said that e-bicycles are new in the country and there are very less players in producing them at affordable process.
According to Chopra, there is an increase in the awareness about the e-vehicles and its variants.
Features
This bicycle has a 250 watt brushless DC motor with top speed of 25kmph. It is equipped with 6.36AH lithium-ion battery that can be charged fully in 2.5 hours that will run up t0 35 km at full charge. It is equipped with e-brakes and four driving models-pedal assist, throttle (which runs the e-bicycle work without pedaling), cruise and pedal.
The bike cannot be turned on without the key which helps avoid tampering.
Chopra said, the bicycles will ramp aggressively in the market with 500 units initially and the grow them to 1000 and 1,500 and so on. He also stated that they are looking at the segment which was never growing at 2-5 percent previously; today they are able to full fill 15 percent of the demand. The markets are ready to adopt these new idea and new technologies from home grown startups like Alpha Vector.
