Software developer Adobe collaborated with tech giant Microsoft on Tuesday, to bring Adobe Experience Cloud workflows and insights with Microsoft Copilot to deliver generative AI-powered capabilities that enable marketers to increase collaboration, efficiency and creativity.
The deal was signed at Adobe Summit, a digital experience conference in Las Vegas, US. The collaboration looks to bring integrated capabilities and address the challenges faced by marketers while working across multiple teams, said the firm.
The software users can get strategic insights by asking questions to know the status of a marketing project, to understand the effectiveness of a campaign, outstanding approvals, actions to take, or the audience and KPIs being defined in the latest campaign brief, Acrobat developer added.
The company also said marketers will be able to create campaign briefs, presentations, website updates and emails with relevant context without having to go to multiple tools or people for insights. Marketing insights from Adobe and Dynamics 365 will be available in Copilot for Microsoft 365 to create briefs, and presentations for exec reviews, reports and updates.
Jared Spataro, Corporate Vice President, AI at Work of Microsoft said, “By integrating contextual marketing insights from Adobe Experience Cloud applications and Dynamics 365 within the flow of work through Copilot for Microsoft 365, we deliver on our shared goal while helping marketers streamline their efforts, break down barriers and deliver exceptional results.”
Global tech giant Microsoft, earlier this week, expanded its newly launched conversational chat interface Copilot Pro subscription across the Middle Eastern region to enhance the users’ productivity and creativity.
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