Harley-Davidson Financial Services (HDFS) launched the Harley-Davidson Flex Financing program, an alternative way of purchasing H-D motorcycles, on Tuesday.
Harley-Davidson said the loan option provides an alternative way to purchase an H-D motorcycle, along with monthly payments, shorter terms, and flexibility, with the ability to return the motorcycle at the end of the term, which is similar to a lease format.
The luxury bike maker said the customers will be provided with ultimate flexibility by providing multiple end-of-term options to enhance the H-D motorcycle ownership experience including paying off the current bike to own it outright, trade-in, refinance or return it to an authorized dealership at the end of term.
The firm said a return fee of up to $395 will be imposed for excess wear additionally mileage and other charges be applied.
In 2023, Harley-Davidson appointed Jonathan Root, Senior Vice President of Harley-Davidson Financial Services, as Chief Financial Officer replacing Gina Goetter.
Root is responsible for strategy and execution of the company’s motorcycle retail lending, branded credit card partnerships, commercial lending, and retail, commercial and insurance operations.
Harley-Davidson is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services (HDFS). Consumer financing provider HDFS offers a wide range of financial products and services to motorcycle enthusiasts and Harley-Davidson dealerships.
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