Jeffry Azmi Mohd Shah has been named the new Chief Executive Officer of Sun Life Malaysia Takaful Berhad (SLMT) with immediate effect, according to a statement released by Sun Life Malaysia, a life insurance and family takaful company. In his role as CEO, Jeffry will be in charge of creating and implementing strategic initiatives to expand and fortify Sun Life Malaysia’s family takaful business.
Shah has more than 30 years of takaful and life insurance experience. He started working with Sun Life Malaysia in 2016 as the head of underwriting, and then in 2017 he was elevated to become the head of operations. The most recent position he had was chief operations officer for the business, where he was in charge of overseeing numerous initiatives aimed at operating, underwriting, claims, client service, and digital processes.
Before joining Sun Life Malaysia, Shah had a number of executive positions with prestigious life insurance firms, including Uni.Asia Life Assurance, Mayban Life Assurance, and Allianz Life Assurance. He will be in charge of creating and implementing strategic initiatives in his capacity as CEO of Sun Life Malaysia’s family takaful division in order to accelerate the expansion of the company.
“We are delighted to welcome Jeffry to Sun Life Malaysia’s growing leadership team of truly diverse and people-centric talents,” said Raymond Lew, CEO and president/country head of Sun Life Malaysia. “With his extensive experience across a wide spectrum of disciplines, including operations, underwriting, client services and claims, I am confident he will be able to lead our takaful business into the next strategic growth phase and to strategically position Sun Life Malaysia as a trusted takaful brand.”
“I am honoured to be given the opportunity to lead SLMT and the mandate to scale our family takaful business to greater heights,” Shah said. “My focus will be to ensure we continue to help our clients and Malaysians at-large harness family takaful as a tool to enhance financial resilience and live healthier, more sustainable lives.”
