Business

Goldbell acquires BlueSG to drive its Electric Vehicle growth

The industrial vehicle leasing and distribution company Goldbell acquires BlueSG to drive its Electric Vehicle growth.

Glodbell group mentioned its plan to invest S$70 million for the next five years and S$40 million will be made by 2023 as part of its growth acceleration strategy.

The vehicle company also noted that it is on track to expand the BlueSG fleet size with immediate effect, and that it will increase its staff strength by 20 per cent at the end of this year.

To realise BlueSG’s business and technical capabilities expansion potential will be among Goldbell’s immediate priorities. It aims to achieve this by developing a business model that will be replicated among other smart cities in the Asia-Pacific.

The group said that this effort will be kicked off from the establishment of BlueSG’s global headquarters for car sharing by the end of 2021, which also “sets the stage” for overseas expansion.

With the finalisation of the acquisition, Jenny Lim, who was previously BlueSG’s commercial and network director, has now been appointed by Goldbell as BlueSG’s head of Singapore, responsible for overall operations.

The chief executive of Goldbell Arthur Chua said:

“Not only are we interested in deploying newer generation, experimental technologies in our car- sharing fleet, we are also looking forward to working with companies, as well as local institutes of higher learning and research institutes, to realise our vision to evolve the BlueSG fleet into a living lab for future mobility innovations.”

“We look forward to working with a variety of charging infrastructure providers in Singapore and are excited about the interest that this is already generating among potential international original equipment manufacturers who are looking to tap into our BlueSG brand to showcase their new electric vehicle models, as part of our fleet expansion quest,” added Chua.

The company also affirmed that BlueSG customers will continue to enjoy the same services as before, following the proposed acquisition and rebranding of the BlueSG islandwide network of more than 1,500 electric vehicles charging points by a global multi-energy company, TotalEnergies.

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