The luxury vehicle division of the South Korean vehicle manufacturer Hyundai Motor Group, GENESIS confirms to bring Korean premium luxury cars to Europe in summer 2021.
Genesis Motor Europe has unveiled details of its 2021 European debut in a press conference held in Frankfurt, Germany, and broadcast online.
The company plans to start sales this summer, for customers in Switzerland, UK and Germany.
This new business model will enable the automaker to build authentic relationships with customers in Europe and guarantee a stress free experience that promotes convenience, transparency and trust.
Orders for the Genesis SUV will be open from June which illustrates the commitment to the region, in the first year of product roll out two electric cars will be built on a dedicated electric platform.
The Automaker will operate in omnichannel approach, offering direct sales online and across three retail Studios located in the centre of Munich, London and Zurich.
To achieve this the brand has GENESIS has developed a range of easy-to-use digital tools including an online configurator and all new e-commerce platform.
After the world premiere at Auto Shanghai previous month, the GENESIS G80 will be the first all electric GENESIS model to arrive in Europe.
The Managing Director for Genesis Motor Europe, Dominique Boesch, said that the company is delighted to share their unique experience with customers and to introduce such a compelling premium contender to the region.
The Global Head of Genesis Brand, Jaehoon (Jay) Chang, said:
“Over the past five years, our customers around the world have come to recognise our commitment to exceptional design, product quality and an authentic and mindful brand experience throughout the entire ownership journey,”
“We believe now is the right time for the next chapter in our brand history. We are excited to bring our brand identity and distinct range of luxury vehicles to Europe.”
